Work Truck Solutions has added Shawn Horswill as vice president, customer success and Joe Schneider as vice president, marketing and sales operations as part of its ongoing growth and expansion.
With more than 10 years of experience providing IT solutions, and 12 years in customer service management, Work Truck Solutions says Horswill will lead the customer service department as it scales to keep up with the increasing number of dealers using Work Truck Solutions as its inventory management system—more than 750 in November. Horswill and his team help their dealers make the most of the tools available to them to increase leads, manage teams, and improve profits, all while giving professional, friendly support, the company says.
Schneider, previously manager of internal operations at Facebook and advisor to the special assistant to the president at the White House, will oversee outreach, advertising, and a wide array of communications with the dealerships, OEMs, body manufacturers and distributors across the country. Work Truck Solutions says Schneider and his team collaborate with others in the industry to communicate best practices in commercial sales, as well as the value Work Truck Solutions brings to each and every one of them.
Data-driven and dedicated to the commercial truck industry, Shawn and Joe have already uncovered important metrics on how Work Truck Solutions is helping dealerships today. The company says this includes significantly higher conversion rates (visitors who call or message a dealership after visiting a vehicle page) than average. According to the 2017 Digital Dealer Conference and Expo, the automotive industry’s average conversion rate on vehicle detail page views is 1.8 percent. Work Truck Solutions says its dealerships see an average conversion rate of 4.1 percent , more than double the calls and emails from their commercial inventory site.
“The increasing dealership management demand for the transparency into the commercial business that our service provides, and the data and metrics we can now deliver to everyone has led to aggressive growth,” says Kathryn Schifferle, CEO and founder of Work Truck Solutions. “I am both proud and pleased that we have found in Shawn Horswill and Joe Schneider the caliber of leaders we need to continue our delivery of extraordinary services and innovative partnerships.”
