Mack Anthem off to strong start in marketplace

Mack Anthem TruckMore than 500 Mack Anthem tractors have been deployed by U.S. fleets, Mack announced Thursday of its all-new long-haul tractor that entered production just six weeks ago. In an update from the company at the Mid-America Trucking Show in Louisville, Ky., Mack touted the Anthem’s entrance to the market and the fuel economy gains its 2018 long-haul tractor achieves over its predecessors, even those only a year and a half old.

The tractor’s aerodynamics, combined with Mack’s MP engine and its mDrive automated-manual transmission, push the truck to nearly 9 percent greater fuel economy than a like-spec’d 2016 Mack Pinnacle axle-back, says Mack Highway Product Manager Stu Russoli.

The Mack Anthem’s hood, roof, chassis fairings, mirror covers, front bumper and air dam deliver significantly improved aerodynamics, Mack says.

Company reps also touted the truck’s interior, which offers 35 percent more volume than its predecessor and has 27 cubic ft. of storage space, which Mack says is an industry best. The 70-in. Anthem’s tall ceilings also enable easy movement inside the truck’s cab and sleeper, Mack says. It can be equipped with either a single or double bunk.

Offering truck buyers a tool to design their own unique Anthem, show it off on social media and make it simple to work with a Mack salesperson, Mack has added the Anthem to its online truck configurator tool at build.macktrucks.com

With the online tool, customers can virtually build and customize the Anthem model that best meets the unique needs of their business. Mack says customers start by choosing a cab design – a day cab, a 48-in. sleeper or a 70-in. stand up sleeper. Once the cab is selected, the configurator takes customers through a range of options, including exterior and interior trim; engine, transmission and axle choices; as well as the uptime services and warranty options they prefer. Mack adds the virtual truck is updated as choices are made and, when completed, a summary is shown, including a full-screen 360-degree view of the truck the customer has built as well as a brief spec overview.

“The Mack Trucks Configurator gives the opportunity to virtually experiment with the look of the truck, to try different colors, trim, aerodynamic options and fuel tank shapes and sizes,” says Russoli. “This allows a customer to get a visual reference of what their Anthem will look like prior to visiting a dealer and climbing in a truck for a hands-on experience.”

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