Avenue Founder and CEO Anna Hutson will explain how to evaluate the competitor and local landscape, overall user experience and website content as it pertains to paid media campaigns and a strategic presence across paid media networks.
Hutson will discuss:
- Producing a prioritized paid media plan to maximize visibility and creating an optimized paid media mix to drive lead growth
- Competitive benchmarking to understand advertising channels and assessing current competitor practices
- Creating primary elements of a paid media plan based on research benchmarking, including campaign structure, keywords, ad messaging, targeting criteria, landing page recommendations and more.
CLICK HERE to register for the webinar.
