NATDA offers webinar on digital advertising

logo fo NATDAAlong with digital marketing firm Avenue, the North American Trailer Dealers Association (NATDA) will be discussing how to use digital advertising to your advantage in its fifth webinar of the year, “How to Use Digital Advertising as a Growth Lever for Your Dealership.” It will be held at 2 p.m. EDT/11 a.m. PDT, May 24, 2018.

Avenue Founder and CEO Anna Hutson will explain how to evaluate the competitor and local landscape, overall user experience and website content as it pertains to paid media campaigns and a strategic presence across paid media networks.

Hutson will discuss:

  • Producing a prioritized paid media plan to maximize visibility and creating an optimized paid media mix to drive lead growth
  • Competitive benchmarking to understand advertising channels and assessing current competitor practices
  • Creating primary elements of a paid media plan based on research benchmarking, including campaign structure, keywords, ad messaging, targeting criteria, landing page recommendations and more.

CLICK HERE to register for the webinar.

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