Wirecard expands cash back program for Isuzu Trucks sales force

Wirecard has expanded its relationship with Isuzu Commercial Truck of America Inc., according to an announcement. Wirecard launched the cash back program for the distributors of the Japanese manufacturer of medium- and heavy-duty trucks for their commercial vehicles entity in the United States.

Isuzu already implemented its first U.S. sales incentive program for its parts and services group with Wirecard, followed by a similar digital program in Canada, an employee rewards program, and a U.S. sales incentives program. The latest Mastercard rewards program offers 2 percent cash back for purchases at restaurants and service stations in the U.S., which incentivizes Isuzu commercial trucks sales associates to advocate for the brand in a highly competitive, difficult-to-differentiate market. Since its rollout in January, payouts within the program have increased month-over-month.

Deirdre Ives, Wirecard’s North America managing director, says, “The solution we put into place has been a game changer for Isuzu sales associates. We’re very pleased to expand our relationship with Isuzu and further enhance added value for end users by digitalizing the payment process.”

Michael Kennedy, manager of retail development for Isuzu Commercial Truck of America, says, “Adding a benefit for restaurants and service stations adds great value because our sales associates use these locations for business every day. They have been satisfied with the Wirecard product since its inception, with efficient payments and excellent customer service, so we are looking forward to expanding this program to further support our team in the future.”

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