U.S. eCommerce totaled more than $304 billion in 2014 and is expected to hit $491 billion by 2018.
Auto and parts sales are expected to grow from $31 billion in 2014 to more than $51 in just four years.
David Seewack, CEO of FindItParts, speaking at Heavy Duty Aftermarket Dialogue at the Mirage Hotel and Casino in Last Vegas Monday, says mobile commerce reached $70 billion in 2014 and could rocket more than $100 billion by 2018.
Even with that kind of explosive growth, Seewack says eCommerce isn’t the voice of doom and gloom for brick and mortar businesses.
“eCommerce is an extension to every one of our businesses,” Seewack says. “What it does is make (consumers) smarter.”
Increasingly people are browsing online to gather information and going to the store to actually buy it, a process dubbed “click and mortar.”
Preparing for eCommerce, content is king. You need images, technical specifications, features and benefits, categorization, cross references and year, make and model – the Holy Grail of eCommerce content.
