The MEMA Aftermarket Suppliers Heavy Duty e-Commerce Committee (HDeCC) — in collaboration with the Auto Care Association, CVSN, HDA Truck Pride and VIPAR Heavy Duty — has launched a first-of-its-kind, cross-industry survey to evaluate e-commerce practices in the commercial vehicle aftermarket.
MEMA says the survey focuses on the current state of e-commerce efficiency and related product information standards within the commercial vehicle aftermarket.
Despite heavy investment in e-commerce technology within the commercial vehicle parts and service distribution chain, there is a perception of a low adoption rate of technology and industry standards among trading partners. This slow uptake is seen as hindering the full potential of e-commerce, which is rapidly growing in other economic sectors.
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"High-quality and standardized product data are crucial to meet the rising demands of e-commerce and to shield our industry from external market threats. This survey is critical to establishing baseline information and bringing focus and purpose to future investments in e-commerce capabilities," says Committee Chair Terence O’Reilly, president of Pricedex Software.
The committee says the survey aims to assess the awareness and perceptions of the capability to provide high-quality digital product content on the supplier side. It will also identify barriers to adopting digital product information technologies and standards. The findings will help MEMA Aftermarket Suppliers and other industry bodies to advocate for modernization, improve member guidance, and support educational initiatives to advance e-commerce adoption, the committee says.
Suppliers and distributors will receive invitations from their respective associations and buying groups to participate in the survey. All involved associations are collaboratively urging all their respective member-recipients to participate and respond in the gathering of this important baseline Information. MEMA says results will be shared with members of all participating associations.
