The second-annual Heavy Duty Aftermarket Dialogue (HDAD) conference, co-presented by the Heavy Duty Manufacturers Association (HDMA) and MacKay & Company, was held on Monday, January 27, 2014 at The Mirage in Las Vegas.
The event proved to be a rousing success, providing executives and thought leaders in the industry with an exceptional one-day business conference focused on the aftermarket segment of the heavy-duty industry.
“We are thrilled to see the success of last year’s first annual HDAD be evident in this year’s record breaking attendance and participation,” says Tim Kraus of HDMA. “Having each segment comprised of presentations, fleet panel discussions, and audience participation results in a day of dialogue that is key to taking the pulse of our industry.”
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Heavy Duty Aftermarket Dialogue drew a total of 338 attendees, of which 57 percent of the attendees were vice president to chairman level executives from HDMA member and other companies. HDAD represents a broad range of the commercial vehicle industry.
“We have been very pleased with the quantity of industry professionals that attended the event and also with the fact that the room was filled with industry leaders seeking insight to improve their business strategy and market perspective as we move through an uncertain phase of the economy,” says Stu MacKay of MacKay & Company. “Strength in leadership is critical to maintaining a solid foundation for surviving and thriving in any industry and our goal is to provide resources to industry leaders for their business decisions and the industry to which we owe so much.”
Kraus and MacKay kicked off HDAD’14 with brief introductions of presenters and segments while setting a tone to focus attendees on the forward-looking message and take-aways from the program.
