Sonic Tools USA announced on Wednesday its Sonic Pathway Program to supply tools to new technicians with speciality pricing.
It begins with a 255-piece basic toolset and S12 XD Toolbox for $4,500, then progresses to the intermediate 456-piece toolset ($1,750) and the advanced 672-piece toolset for $3,250. The program ensures technicians don't overbuy tools at the start of their career and empowers them to upgrade at the right time, removing one of the largest barriers to entry into a technician career β the cost of tools.
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"It starts with managers providing tools to workers that are appropriate for their respective skill levels, versus workers accruing additional debt by purchasing a toolset on their own β a major hurdle to bringing in the talent this industry desperately needs," says Colby McConnell, president of Sonic Tools USA.
Sonic Tools can be purchased online and shipped in days, the company says. This direct purchasing model also overcomes lost and non-billable hours from tool truck browsing and shopping. When shops purchase tools directly versus giving technicians a signing bonus, technicians can exhibit more loyalty while the business itself enjoys tax advantages through capital equipment purchases.
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"Many shops and dealerships have responded to the technician shortage by providing signing bonuses upon hiring, but this method falls short in building loyalty and truly supporting the technician workforce through their respective careers," McConnell says. "Instead of a signing bonus, employers can provide a long-term career development support system via Sonic's Pathway Program, enabling them to reduce turnover and ultimately run faster and more efficient service bays."
Sonic Tools feature a lifetime, hassle-free warranty program. The online warranty process takes two minutes to complete, the company says, and new tools are shipped out typically within 48 hours.