Shell Rotella announced Tuesday it will now offer customers carbon neutral lubricants for heavy-duty engines in North America.
The company's existing products, such as Shell Rotella T6 Full Synthetic and Shell Rotella T5 Synthetic Blend engine oils, will now be carbon neutral as a step toward Shell’s target to be a net-zero emissions energy business by 2050 or sooner, in step with society and its customers.
“Many customers are focused on reducing their net carbon footprint, and as the leading heavy duty engine oil in North America, Shell Rotella can play a significant role,” says Machteld de Haan, vice president, Shell Lubricants Americas. “We are proud to offer a Shell Rotella carbon neutral option for heavy-duty engines without compromising engine protection and be a part of the largest carbon neutral program in the lubricants industry.”
Shell says it aims to be a net-zero emissions energy business by 2050 or sooner, in step with society, however no one solution is going to allow Shell to achieve this target. The transition to a low-carbon energy future will require a range of solutions and Shell Rotella is dedicated to helping drive the future and providing carbon neutral alternatives.
To help achieve this, the company says Shell Rotella T6 and Shell Rotella T5 will contribute to Shell’s target to be a net-zero emissions energy business through several factors: avoid emissions, reduce emissions and offset emissions.
One of the ways Shell plans to avoid emissions is by optimizing efficiency during production and design of products by using more recycled content in its bottles, where possible. Shell will reduce emissions by a number of avenues, including improved energy efficiency. More than 50 percent of electricity used in our Shell Lubricant Blending Plants now comes from renewable sources. Lastly, Shell says it will offset the remaining CO2e emissions through buying and selling carbon credits from Shell’s global portfolio of nature-based solutions projects, and continued investment in nature-based solutions initiatives.
Shell Lubricants also will be integrating carbon neutral products into the existing Shell Rotella synthetic and synthetic blend product portfolio without sacrificing engine performance or protection. In North America, Shell Rotella says it will offset the emissions from the Shell Rotella full synthetic and synthetic blend engine oils including:
- • Shell Rotella T6 Full Synthetic Engine Oil: SAE 0W-40, SAE 5W-40 and SAE 15W-40
- • Shell Rotella T5 Synthetic Blend Engine Oil: SAE 10W-30 and SAE 15W-40
Throughout 2021, Shell Rotella says it will be informing customers on the benefits of choosing a carbon neutral product through a variety of activations. Further details surrounding the virtual panel discussion will be released closer to the panel date.