Work Truck Solutions has announced significant updates to its 2-Minute Prospecting solution, Resource Rack tool, and Vehicle Detail Printing abilities, further enhancing a dealership’s ability to streamline workflows, strengthen commercial customer engagement and enhance the sales process.
"This latest update empowers dealerships to take the professional advisory role that today’s commercial customers demand," says Kathryn Schifferle, founder and Chief Vision Officer of Work Truck Solutions. "Our platform provides, and tracks, upfit information sharing so that dealers can serve their commercial vehicle customers and equip their sales consultants with more tools to close deals and achieve greater sales success."
The company says seamless integration between Work Truck Solutions’ 2-Minute Prospecting and Resource Rack enables salespeople to insert vehicle upfit resources directly into prospecting emails and know when buyers open them. This capability makes dealership workflows more efficient, provides buyers the critical information they need to make vehicle purchasing decisions and enhances the dealership sales experience.
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Additionally, the latest iteration of Resource Rack empowers dealerships to leverage a comprehensive library of upfit resources, streamlining the prospecting process and improving communication with potential buyers.
Work Truck Solutions says key features include:
- Enhanced Resource Sharing: Critical vehicle upfit information can be shared with buyers via links to a dealer-framed format, keeping the dealership branding front and center. Shareable links deliver product brochures while eliminating the need for cumbersome email attachments and keeping the salesperson’s contact information visible.
- Buyer Activity Tracking: The new Tracking Links feature adds the ability to track the buyer’s engagement with the shared brochure, providing metrics and salesperson notifications to assist in the sales process.
Finally, the company's enhanced printing capabilities further support dealerships' marketing and sales efforts.
The company says recent improvements include:
- Vehicle Details Flier: A new full-page, print/email-ready PDF flier allows dealerships to highlight vehicle details, including upfit information, pricing, and contact details. The flier can also include a QR code linking back to a vehicle listing page on the dealer’s website.
- Upfit Window Sticker: Dealerships can now print an Upfit Window Sticker highlighting key upfit features with a QR code linking to the online vehicle details. Available in full-page or half-page layouts, these are ideal to showcase upfits and drive traffic to dealership websites.
