Karmak announced a brand refresh and a new release of Fusion on Tuesday.
Fusion 3.69 expands mobile service opportunities in Karmak Mobile Service, extending core service workflows to technicians in the field, allowing teams to capture videos and photos at the task level, share media with customers, send repair approvals by text or email, and track approval status.
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"These advancements are built around how service organizations actually operate," says John Cowan, senior vice president of business solutions at Karmak. "By improving coordination and visibility, we're helping customers protect margins, increase throughput and deliver a better service experience."
Marv Moreno, Karmak's new vice president of marketing and sales, said the company's new look better tells the Karmak story.
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"Our brand refresh captures the confidence, clarity and momentum I see across the organization. We're better positioned to tell Karmak's story clearly and support customers facing increasingly complex operational demands."
The new brand story and visual identity were developed through a strategic initiative led by Jed Morley of Backstory Branding.
"This brand refresh isn't about changing who we are. It's about clearly representing who we've become," says Jim Allen, president and CEO of Karmak. "As a 100% employee-owned company, our people think and act like owners. Our product strategy embraces AI responsibly, strengthening automation while preserving the relationships our customers rely on."
