East Trailers LLC has appointed Chris Olson as its new CEO.
Olson is a seasoned manufacturing and operations executive with over 25 years of leadership experience in the transportation, truck body and specialty vehicle industries.
Known for fostering high-performance teams and cultivating positive organizational culture, as CEO, East says Olson will focus on driving sustainable growth and operational excellence to further strengthen East’s ability to deliver value, innovation and quality products to its customers. The move aligns with Fultra’s 2030 Vision of becoming the preferred partner for transportation companies across North America.
“Throughout his career, Chris has consistently driven operational excellence, innovation and cross-functional leadership, with a strong track record of delivering measurable results in complex, high-growth environments,” says Jorge Martínez Madero, CEO of Fultra, the parent company of East Trailers. “So, his leadership will be key to building an agile, efficient and customer-centric operation that will guide East Trailers through this next stage of growth and transformation.”
Olson’s career includes direct experience in national account development, strategic planning, business integration, engineering, operations, safety and environmental compliance. He comes from The Shyft Group where he was vice president of Specialty Vehicles Truck Group, leading strategic operations and drove growth across the organization. Before joining The Shyft Group, Olson held multiple leadership roles at LEER Group, including vice president of Operations – Supply Chain and Director of Advanced Manufacturing. There, he focused on operational improvements, supply chain efficiency and advanced manufacturing strategies.
Prior to 2020, he served as director of Advanced Manufacturing and Acting Operations Director for a new facility in Mexicali, Mexico at Truck Accessories Group LLC. From 2018 to 2020, Olson was director of Advanced Manufacturing and Organic Growth at Wabash National Corp., where he implemented centralized manufacturing processes that led to the design of high-velocity manufacturing lines that boosted capacity by 30%, East says.
