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Aftermarket expert will kickoff SOLD15 at HDAW

ACOFAS, organizer of this year’s SOLD15, has announced that the Fourth Annual SOLD program will be kicked off by Robert (Bob) Greenwood, an internationally recognized expert in the field of automotive service business management. This innovative program will address many vital issues affecting all of us in the service industry.

SOLD was organized three years ago to provide attendees of HDAW with technical information and to bring about awareness of new or existing service opportunities in an ever-changing business environment.

Greenwood is president and CEO of Automotive Aftermarket E-Learning Center (AAEC). AAEC focuses on providing business management resources and development for the independent sector of the aftermarket. He has created business management development courses for automotive shop employers and managers, which are recognized as being the most comprehensive, industry specific courses of their kind in North America.

Greenwood has been a Keynote Speaker for many automotive and service associations throughout the United States and Canada. He has presented many 2-3 day seminars for aftermarket associations, such as HDA Truck Pride. He has encouraged seminar attendees to form study groups that focus on ongoing improvements. He has acted as a facilitator in many of these creative and forward thinking sessions.

This year, SOLD15 is honored that Greenwood will be offering us a concise, in-depth, half-day presentation of his valuable insights. During this session on Sunday, Jan. 25, Greenwood will address:

The following day, Monday, Jan. 26, the SOLD sessions will prove to be equally informative, consisting of the following presentations:

www.sold15.info has a survey for tool products and management questions.  If you would like to have a voice in the forum or tool programs please take the survey.

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