Aftermarket expert will kickoff SOLD15 at HDAW

ACOFAS, organizer of this year’s SOLD15, has announced that the Fourth Annual SOLD program will be kicked off by Robert (Bob) Greenwood, an internationally recognized expert in the field of automotive service business management. This innovative program will address many vital issues affecting all of us in the service industry.

SOLD was organized three years ago to provide attendees of HDAW with technical information and to bring about awareness of new or existing service opportunities in an ever-changing business environment.

Greenwood is president and CEO of Automotive Aftermarket E-Learning Center (AAEC). AAEC focuses on providing business management resources and development for the independent sector of the aftermarket. He has created business management development courses for automotive shop employers and managers, which are recognized as being the most comprehensive, industry specific courses of their kind in North America.

Greenwood has been a Keynote Speaker for many automotive and service associations throughout the United States and Canada. He has presented many 2-3 day seminars for aftermarket associations, such as HDA Truck Pride. He has encouraged seminar attendees to form study groups that focus on ongoing improvements. He has acted as a facilitator in many of these creative and forward thinking sessions.

This year, SOLD15 is honored that Greenwood will be offering us a concise, in-depth, half-day presentation of his valuable insights. During this session on Sunday, Jan. 25, Greenwood will address:

  • The creation of measureable bottom line profitability and not just developing activity to keep busy, by covering the very issues that are required to be clearly understood by every level of the industry.
  • The direction of the industry: “Elevating your Mechanics to Professional Technicians”.
  • The building blocks required to insure change in a heavy duty shop environment. Vision, ability, motivation, resources and an action plan.
  • Procedures and formulas needed to focus on net income development.
  • Competitive pricing for profit.
  • Heavy duty shop efficiency. What is it? How is it calculated? How does it apply to our TEAM?
  • Wage Perception vs. Wage Reality.
  • How to establish internal service accountability which leads to client satisfaction.

The following day, Monday, Jan. 26, the SOLD sessions will prove to be equally informative, consisting of the following presentations:

  • 8 a.m.  Mr. Leo  Thomason Co-Founder and Executive Director of NGVI (Natural Gas Vehicle Institute) will present priorities required for maintenance and repair shop owners to ensure facilities are constructed or modified to safety requirements and codes for natural gas fueled vehicles.  Leo will be covering many components of safe handling of Natural Gas Fueled Vehicles.  Thomason is known internationally as a leading expert in natural gas fueling and natural gas fuel technology.
  • 9:30 a.m.  OEM and Aftermarket Supplier Forum Representatives from Hendrickson, ATRO, Holland/Neway, Automann, Reyco/Granning, Triangle, Watson Chalin, Dayton will discuss questions posed by Mr. Tom Smego  North American Aftermarket Sales Director of SKF Industries. Subjects to be covered, distribution channels, product modification, installer liabilities, design alteration, and questions from the audience.
  • 11:00 a.m. “ What Tool or New Equipment have you Purchased in the Past Year that has Improved your Bottom Line or made your Job Easier”.  This will be a presentation by Mr. Tony Molla, Vice President of Communications for ASE.  Tony will present the product and the representative of the manufacture of the five most recognized products.
  • SOLD15 dismisses at noon to allow for other association functions. has a survey for tool products and management questions.  If you would like to have a voice in the forum or tool programs please take the survey.

For further information, please see:  contact Gordon Botts or call 1-815-482-4255

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