American Trailer Rental Group rebrands to Warehouse on Wheels

Warehouse on Wheels logo of a trailer and 'The Right Solution Right Now'

American Trailer Rental Group has rebranded to Warehouse on Wheels, with a new brand, logo and messaging. 

"The Warehouse on Wheels brand best illustrates the unique solution we provide to our customers," says Jonathan Brooks, CEO. "From the first mile to the second to last mile, we provide ready-to-go-to-work assets and a powerful value proposition for our customers far superior to fixed warehouse space. We are your warehouse on wheels, the right solution, right now." 

Warehouse on Wheels is the combination of 10 brands serving markets in the U.S. and Canada through 36 locations with more than 35,000 trailers and 5,000 ground-level storage containers. The company will continue to acquire brands, it says, and build greenfield sites to serve customers. All current brand names will be retained to emphasize the importance of local service to its customers, the company says. 

"Warehouse on Wheels excels at addressing challenging storage problems and last-minute customer requests with a 'Never say no' attitude," says Heath Northcutt, chief customer officer of Warehouse on Wheels. "Our new brand identity projects that ability and tells the industry exactly what we do and how we do it." 

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