How and why to build a customer loyalty program

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Updated Jun 29, 2015
 The heavy-duty trucking industry prides itself on relationships. Relationships between suppliers and distributors. Between distributors and end users. Between suppliers and OEMs. Even between competing OEMs.It’s an industry where loyalty is earned, valued and appreciated. Now it also can be rewarded.

Through the implementation of customer loyalty programs, heavy-duty suppliers and distributors have the ability to reward and compensate customers for their faithfulness and trust. And with added benefits for businesses offering these programs, customer loyalty is more valuable now than ever before.

But to make a customer loyalty program work in your business, you first have to answer the Why and the How.

Why do I want a customer loyalty program?

How do I build a customer loyalty program?

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