“Leading the Change” named theme for HDA Truck Pride meeting

HDA Truck Pride announces the theme for its upcoming annual meeting is “Leading the Change.”

Now in its fifth year as a sales and marketing organization, HDA Truck Pride continues to set records through synergy, enhancement of their members’ operational efficiencies and sales opportunities. Cognizant of industry changes, HDA Truck Pride says it strives to bring new and evolutionary programs to its membership.

Leading any change requires a vision, clear direction and the resources necessary to implement actions, the company says.

This year’s meeting will be packed with sessions introducing members to sales tools, marketing programs and business efficiency training, just to name a few. Keynote speaker, Scott McKain, will set the stage as he enlightens members, vendors and guests during his presentation on “Creating Distinction.”

HDA Truck Pride says its Business Development Team also will continue that theme by presenting training sessions to support that distinction and to begin acting on key initiatives to set the pace for change.

The meeting will be held April 15-19, 2015, at the JW Marriott Hill Country in San Antonio.

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