The organizers of Heavy Duty Aftermarket Week (HDAW) announce Dr. Frank Luntz will kick off the 11th annual conference, themed “Heavy Duty Aftermarket 2.0: Upgrade your Business,” next January in Las Vegas.
Luntz will present the keynote address at the opening general session, setting the stage for the four-day conference to be held at The Mirage in Las Vegas from Jan. 25-28, 2016.
Organizers say Dr. Luntz will share his wisdom on how the words we choose can change the course of politics and of life in this country. HDAW says he offers an engaging and humorous behind-the-scenes look at how the tactical use of words and phrases affects what people buy, who they vote for and what they believe in.
HDAW organizers says Luntz is one of the most influential political pollsters in America and has written and supervised more than 400 surveys for political and corporate clients in ten countries since founding his company in 1992.
Luntz has been an advisor to numerous U.S. candidates and abroad and is credited as being one of the strategic architects of the Republican landslide in 1994 that gave the Republicans control of the House of Representatives for the first time in 40 years, organizers say. He is the author of “Candidates, Consultants & Campaigns.”
