Denso promotional efforts garner recognition

Updated Feb 6, 2018

Denso Products and Services Americas, Inc., a division of Denso Corp., has earned three 2016 Telly Awards for its online video (above) that launched PowerEdge, Denso’s series of high-amp alternators developed for medium- and heavy-duty commercial trucks.

Created for Denso by the IMW Agency, an advertising and public relations firm based in Costa Mesa, Calif., the PowerEdge video earned Bronze Telly Awards for online commercial videos in three categories: automotive, copywriting and lighting.

The Annual Telly Awards honor television commercials and programs, video and film productions, online commercials, videos and films, Telly says. Winners represent the best work of advertising agencies, production companies, television stations and corporate video departments around the globe.

“It’s an outstanding video about an outstanding product,” says Frank Jenkins, senior manager of Denso’s Commercial and Heavy Duty Marketing Group. “This piece has had tremendous impact on PowerEdge sales, and we’re thrilled the media and advertising industry have recognized its exceptional quality.”

The video showcases the PowerEdge with a narrative, guitar riff and camera angles that Denso says help convey the product’s strength and reliability. Launched in 2015, PowerEdge alternators are uniquely designed to meet the higher electrical requirements and increased battery loads of the most powerful trucks on the road today. Weighing an average of 10 lb. less than competitors, Denso says PowerEdge also is the smallest and lightest alternator on the market. The company says the product has an unmatched durability rating of more than 400,000 miles.

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