Built using significant customer feedback, Oliver Rubber says the new site was developed to highlight features that would be most valuable for customers to help them in their businesses. The result is a more user-friendly and interactive website that the company says provides quick access to the site’s tools, including a retread selector and dealer locator.
“For over 100 years, Oliver Rubber has delivered a wide variety of pre-cure and mold-cure tread rubber to meet the specific needs of both retreaders and commercial end users,” says Adam Murphy, vice president of marketing. “Now, with our customers valued input, they will have the information they requested from the website to make their job a little easier.”
Oliver Rubber says new features of the website include:
- Retread selector — Completely redesigned to include more of the information customers ask for, with a search feature that recommends the right retread for their vocation, application, size and position, including SmartWay-verification, winter traction and truck trade-in (where applicable).
- Retread features — Can now be viewed in a side-by-side comparison.
- Retread detail pages — Each product page includes a large tread image, benefits, fitments, sizes supported and retread specifications.
- Reference section — Provides all the reference materials available for a specific tread including product sheets, warranty information and SmartWay designation (when applicable).
For the new dealer locator, Oliver says it took customer advice to show dealer information and map location at the same time. Oliver also created new user-friendly icons to identify what services dealers offer. Information can be searched by address, city and state, zip code, even latitude and longitude and then refined to select the dealers with the specific services desired.
And Oliver says the information found on product detail pages can be shared via social sites such as Google+, Facebook, LinkedIn or Twitter. Oliver says the content also is formatted for mobile devices, and a new feature allows customers to create an account and save dealer and tread information, as well as access frequently used reference materials.
