Minimizer product earns top marks, company expands Slick Plate line

Minimizer's fast flapsMinimizer on Thursday introduced its new Insert-Style Slick Plate, and announced its Fast Flaps product has been named one of Equipment Today’s 2017 Contractors’ Top 50 New Products.

Minimizer says the Insert-Style Slick Plate is specifically designed for trucks that have Holland fifth wheels with built-in lube plate inserts. These models include the Holland FWAL, FW31 and FW33 fifth wheels.

“Minimizer’s new Insert-Style Slick Plate compliments our line of other greaseless products that truly do help truck drivers get rid of that mess with a solution that lasts longer and costs less in the long run,” says Minimizer CEO and Chief Visionary Craig Kruckeberg. “We’re excited to offer this solution for customers that are looking for the longest lasting insert on the market today.”

The Insert-Style Slick Plate joins the Fifth Wheel Slick Plate, Trailer Slick Plate, and Slick Disk as Minimizer products designed to ‘lose the grease.’

“Nobody likes grease. I hated when I had to clean grease off my father’s truck, but in those days, you had no choice. Now you do,” says Kruckeberg.

By using the Minimizer Insert-Style Slick Plate, truck drivers and fleets no longer have to grease the fifth wheel’s top plate. It simply makes things easier and cleaner, plus it saves money, the company says.

“All of our products are Tested & Tortured to save you time or money,” Kruckeberg says. “The Insert-Style Slick Plate does both. This product will save you money on grease and the messy time it takes to grease the fifth wheel plate.”

Additionally, Equipment Today’s recognition of Minimizer’s Fast Flaps continues to build on the product’s reputation as an innovative problem-solver. Minimizer says Equipment Today’s Top 50 is the construction industry’s only award program based on consumer feedback.

“We are honored, because this award comes from the people that use this product everyday,” Kruckeberg says. “You can’t get better feedback than that.”

Minimizer says the 2017 Contractors’ Top 50 New Products are compiled based on reader inquiries from Equipment Today magazine as well as user engagement on the magazine’s website.

“When we came out with Fast Flaps last year, we knew we had a winner,” Kruckeberg says.  “The past 18 months have only confirmed what we already knew – this product is an outstanding cost-saving addition for fleets.”

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