Haldex, Fras-le forge ADB partnership

user-gravatar

Haldex said Monday at Heavy Duty Aftermarket Week (HDAW) in Las Vegas that it would begin offering a full line of all-makes air disc brake (ADB) pad repair kits for its North American customers through a joint sales and marketing partnership with Fras-le.

Haldex will market and distribute the products under its Midland brand while Fras-le provides engineering and manufacturing. With an anticipated launch set for this month, the program is expected to provide application-wide product coverage along with a full range of sales and technical essentials, providing customers a complete solution in this growing product segment in North America.

Haldex Senior Vice President of North America Sales Walt Frankiewicz called Fras-le the “perfect partner” for such a venture.

“Fras-le has earned the confidence of Haldex and many customers around the world and has continuously proven their expertise in the manufacturing realm while demonstrating a proficient understanding regarding the demands of today’s braking applications and developing high performance friction solutions through their strong engineering and R&D platforms,” he says.

Learn how to move your used trucks faster
With unsold used inventory depreciating at a rate of more than 2% monthly, efficient inventory turnover is a must for dealers. Download this eBook to access proven strategies for selling used trucks faster.
Download
Used Truck Guide Cover