In addition to stocking the right inventory efficiently and getting parts to customers quickly, heavy-duty commercial vehicle parts distributors might face a not-so-obvious hurdle: getting the word out to current and potential customers that the distributor now offers parts and service for light-duty vehicles.
Probably nobody knows this better than the folks at Automotive Parts Headquarters Inc., even if its problem is the reverse. After nearly a century of providing light-duty parts, the company has been spending the last five years telling customers it now stocks heavy-duty parts.
“Our biggest challenge is we’re trying to reverse 90-some years of our customers hearing ‘we don’t do that,’” says Corey Bartlett, president and CEO. “It won’t take us 90 years of us telling people we do heavy duty now — this is an important part of what we do today.”
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