APC Automotive Technologies LLC (APC), announced Kenneth L. Selinger has joined the company as vice president of product management for centric parts. The announcement was made by Greg Woo, president of centric parts, who notes that Selinger will be responsible for all market research, competitive analysis and pricing, new part introduction, cataloging and product lifecycle management for centric parts and its Qualis Automotive division.
“Ken Selinger is an automotive and friction industry expert with a fantastic track record in the brake business and will make a great impact across our entire product portfolio. He brings us over 31 years of executive experience in sales management, marketing and product development, especially in the competitive aftermarket and OES segments. In his career, Ken has established himself as an innovator in the brake business with many industry-first accomplishments. We are delighted to have his talents and leadership and look forward to his contribution to our steadily growing and industry leading portfolio of centric parts, Qualis and StopTech brands,” says Woo.
“I am very excited to be a part of APC Automotive Technologies group,” says Selinger. “This is an exceptional organization with an award-winning portfolio of braking system brands and products. I look forward to joining Greg Woo and the entire team at Centric Parts and working with them to tackle new challenges and accelerating our current growth.”
Selinger comes to Centric Parts after a 19-year career at Akebono Brake Corporation. While at Akebono, Selinger held several executive positions including director of sales, marketing and product development; director of marketing and product development, OES and aftermarket; and marketing and product development manager.
Prior to Akebono, Selinger spent three years at Federal Mogul as director of marketing for its global aftermarket. He also served as a senior product manager at Raybestos (Brake Parts Incorporated), where he launched its first ceramic brake pad line.