Minimizer releases three new point-of-purchase displays for distributor use

Slick Plate Tabletop Display-min

Minimizer fender point-of-purchase displaysMinimizer this week debuted three new point-of-purchase (POP) items for its distributor network to help catch the eye of interested customers.

Minimizer says the new POP items were designed with usage in mind. Each are eye-catching and size-conscious, with two tabletop displays – one for custom molded floor mats and one for fifth wheel slick plates – and a set of vinyl floor graphics in the form of muddy shoeprints adhered directly to the show floor.

“We know distributors don’t always have a ton of room to display product,” says Minimizer Director of Marketing Steve Hansen. “It’s a battle they’re always fighting, so we try to keep that in mind whenever designing POP materials.”

Hansen says the floor graphics are great lead generators to bring customers to the other interactive displays.

“I love the floor graphics, because everyone is going to think, ‘What the heck is that and where is it going?’” he says. “They won’t harm the floor, and distributors can use them creatively, such as leading customers right to a Floor Mats display.”

Minimizer says the wall-mounted floor mats display has been redesigned with an all-new look, while the fender display is losing its red-and-tan scheme in favor of an all-black look. The addition of a video monitor keeps customers in the loop on all things Minimizer.

“People can now check out the fenders resting on the display while also watching our most current product videos,” Hansen says. “They can learn more about our fenders while checking out actual color samples of the different options we offer.”

The company says all of the new and redesigned POP items are available for order on the Minimizer training resource site.

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