Since launching its redesigned website on July 1, Premier Manufacturing announces its website traffic has reached record numbers.
Premier Director of Marketing Steve Hansen says site traffic is up six-fold. The spike in site traffic is attributed to new built-in search engine optimization and increased social media activity with content marketing and search engine AdWords, he says.
“We’ve made numerous changes to www.premier-mfg.com to make the site more user-friendly and incorporating high-resolution imagery that makes it easier for customers to search for the products they need,” Hansen says.
Hansen adds Premier also updated its logo and branding images, as well as its territory and distributor maps. Each of these updates makes the new site more user friendly and enjoyable to visit. “Updating the logos and branding is a critical first step to the overall redesign. Now that the site is rebuilt and incorporates the updated brand, our focus has shifted to driving customers to the site,” he says.
Other notable updates to the site include the all-new 820ELA Saf-T-Latch, along with product filters for pintle hitches and jacks. Hansen says these product filters really help customers to select the correct part number based on their needs.
“We’ve also added a ‘Get a Catalog’ feature where site visitors can view or download a digital version of the catalog. Of course, we will also send them a physical copy if that’s their preference,” Hansen says.