HDA Truck Pride adds Colorado distributor

Updated May 6, 2021

HDA Truck Pride picked up its second new Colorado distributor in two years, and its second brick-and-mortar network location this week, with the addition of On The Way Truck Parts of Denver to the group on Tuesday.

Located at the I-70 and I-270 junction in the commercial heart of Denver, On The Way Truck Parts features more than 2,000 sq.-ft. of retail space.

Founder Chad Orwig brings almost 30 years of knowledge to his business. With a mix of dealership and independent distributor experience, HDA Truck Pride says Orwig developed an e-commerce site in his basement with two product lines. After four years, he knew the next step was brick and mortar. In the height of the COVID-19 pandemic, HDA Truck Pride says Orwig took a chance on an 8,000 sq.-ft. warehouse and built a staff that could take On The Way to the next level.

"We knew we needed retail space to meet the demands of our Denver market,"says Orwig. "COVID-19 presented challenges, but also provided opportunity for us to take this next step. Now, by joining the HDA Truck Pride network, we begin to move the needle even further. We continue to focus on implementing growth strategies, but now have a partner to assist us."

Adds HDA Truck Pride President and CEO Tina Hubbard, "Chad’s vision for On The Way Truck Parts fits hand in hand with our strategic focus. As yet another greenfield operation in such an established industry, we’re thrilled to welcome On The Way Truck Parts to our HDA Truck Pride family."

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