Donaldson Company earns VIPAR Strategic Partner designation

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Donaldson Company, headquartered in Minneapolis, Minn., was named a VIPAR Heavy Duty Strategic Partner on Friday. 

"The VIPAR Heavy Duty Strategic Partner distinction rewards supplier partners who are closely aligned with our objectives and goals to best serve our distributor network and, ultimately, their end-user customers," says Larry Griffin, vice president of program management for the VIPAR Heavy Duty Family of Companies. "Suppliers with the VSP designation support critical network strategies at the highest level to achieve mutual success." 

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Donaldson is a provider of filtration systems and replacement parts. 

VIPAR says that, to meet the VSP designation, suppliers must meet criteria such as supporting fleets through VIPAR Heavy Duty's National Accounts Program, contributing and integrating comprehensive content with the PARTSPHERE Product Information Management system, and serving both VIPAR Heavy Duty and Power Heavy Duty distributors with product programs.

"Donaldson is thrilled to be recognized as a VIPAR Strategic Partner with VIPAR Heavy Duty," says Michael Jarrard, director of strategic sales for Donaldson Mobile Solutions Aftermarket. "This prestigious status places us among a select group of suppliers that share an unwavering commitment to industry-leading customer support, which sets us apart in the market." 

Donaldson has been in business since 1915 and generates $3.59 billion in revenue. It holds more than 2,800 international and U.S. patents and has more than 40 locations worldwide. 

VSP suppliers get IMPACT Conference recognitions and priorities, additional branding throughout distributor touchpoints, and increased networking opportunities. Also in the VSP group are East Penn (batteries), Grote (lighting), Prestone (coolants), Tectran (air, hydraulic and electrical components), and Tramec Sloan (cab, trailer and cargo control products). 

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"We work closely with our VIPAR supplier network β€” one that provides the highest quality, most complete product lineup to the independent aftermarket β€” on strategy, growth and bringing even greater true group value to our network," Griffin says. "We look forward to additional suppliers achieving the VSP designation in the future." 

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