Growth strategies

Bosch debuts powertrain solutions campaign

Bosch Automotive Aftermarket recently introduced its Powertrain Solutions awareness campaign. The effort focuses on the benefit to shops and technicians who use genuine Bosch replacement parts.

In addition to the new campaign, a new powertrain-focused website launched offers in-depth information on gasoline and diesel system replacement parts, the company says. To access the site, CLICK HERE.

Bosch says its OE engineers ensure the highest quality, performance and durability in aftermarket parts. Meeting OE requirements and delivering superior quality is what Bosch calls “The OE Difference,” based on the foundation of delivering aftermarket parts that provide the form, fit and function of the original parts.

The new campaign includes a mix of original content from technicians, shop owners and Bosch field experts comparing the quality of replacement parts. Videos, articles and blogs explain how to identify a quality part, how to diagnose and test failed parts and how to replace select parts. The Powertrain Solutions product line consists of diesel and gasoline-powered vehicle replacement parts, including: engine management, oxygen sensors, fuel pumps, glow plugs and diesel injectors.

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