A big change is coming to the dealership advisory world.
KEA Advisors announced Tuesday it has entered into an agreement to be acquired by Decisiv. The move represents a strategic milestone for KEA Advisors, expanding the reach and impact of its dealer analytics, benchmarking, advisory, strategic, financial and education services by pairing them with Decisiv’s industry-leading Service Relationship Management (SRM) platform and expansive SRM Ecosystem.
“Joining forces with Decisiv allows us to close gaps in dealer operations,” says Keith Ely, founder and managing shareholder of KEA Advisors. “Our mission is to deliver measurable performance improvement for dealers — through advisory services, actionable analytics, and industry leading education. By combining KEA Advisors’ deep operational expertise with Decisiv’s SRM platform, we can scale that mission and deliver even greater economic value to our customers.”
KEA Advisors’ is known for its PULSE tailored business intelligence and dealership performance management dashboard, which is used by more than 350 commercial dealership rooftops. Already integrated with major Dealer Management Systems across North America, it provides actionable benchmarking and operational intelligence that helps leadership teams pinpoint performance gaps, implement targeted improvements, and accelerate dealership results.
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With Decisiv, KEA Advisors says its customers will benefit from a unified approach that enables them to both effectively manage service activity and measurably improve operational and financial outcomes. KEA Advisors’ advisory and education services also will continue to play a central role in helping dealers operationalize insights and embed best practices across their organizations.
The combination with Decisiv enhances KEA’s ability to equip leaders and frontline teams with the knowledge, tools and performance frameworks needed to drive sustained improvement, the companies say.
“The most valuable platforms deliver measurable economic value and that requires embedded workflow and domain expertise,” says Tim Hardin, president and CEO of Decisiv. “KEA has that expertise and Decisiv has the workflow. Together we will be building an AI-driven economic performance layer for commercial dealership operations. That's our Performance as a Platform vision, and this acquisition is what makes it credible.”
Tuesday’s agreement also formalizes a collaboration that has been in place for more than a decade. Most recently, KEA Advisors and Decisiv partnered to integrate the SRM Discovery Status Tracker into the PULSE Reporting system, providing a management-level view for improving service efficiency, increasing repair order profitability, and accelerating asset return-to-service.
“This combination builds on years of shared work and a shared purpose,” Ely adds. “Together, KEA Advisors and Decisiv are uniquely positioned to embed best practices, performance benchmarks, and real-world dealer expertise directly into dealership and asset management workflows.” The terms of the acquisition were not disclosed. The transaction is subject to customary closing conditions and is expected to be completed in the second quarter of 2026.
