For those of you who don’t know, it’s common in the publishing business for magazines — and trade magazines like this one, specifically — to release an editorial calendar before an upcoming year to notify advertisers, marketing firms and readers about what’s to come.
Truck Parts & Service has done this for decades.
But the publishing business isn’t the same industry it was decades ago. Things have significantly changed. In an effort to keep up, Truck Parts & Service also has changed. Our editorial calendar, that is.
Truck Parts & Service has not changed and has no intention of ever changing its mission — “to help readers run their businesses more efficiently, productively and profitably” — but how we organize and schedule our editorial content is getting a much needed facelift.
Instead of releasing a complete editorial calendar for 2014 today, we have instead released an abbreviated calendar showcasing only the product and technology stories we hope to cover in the next 12 months. All of our other feature content will be decided on the fly.
(For a link to our product and technology calendar, please check out the Truck Parts & Service media kit and all other Randall Reilly media kits HERE.)
The reason for this is simple. The aftermarket isn’t a stagnant industry. Things happen. News happens. What’s important today might not matter on Dec. 31, 2014. And it’s our belief that penciling in stories today for a magazine you won’t see for 365 days doesn’t make sense.
