Paccar has renewed its long-term contract with SEG Automotive North America, the companies announced Friday.
SEG Automotive has emerged from the former well-established “starter motors and generators” division of the Bosch Group. The company says its new name is testimony to over a century of history in the development and production of starter motors and alternators as well as a future-oriented focus on e-mobility. The company will continue its success story under a new owner, under the leadership of Zhengzhou Coal Mining Machinery Group Co and an investment group.
SEG Automotive NA is an essential part of the global growth and manufacturing strategy of the new company and operates two locations: in Novi, Mich., and the brand new state of the art facility in Lerma, Mexico. Accordingly, the workforce, as well as the business in North America, have been expanded significantly over recent years, the company says.
“I am very pleased that Paccar has decided to continue the business partnership with us. Our name is new, but SEG Automotive has over 100 years of experience and is committed to continuity, especially in terms of technology, our regional strategy, and our employees,” says Sam Messina, business unit leader of SEG Automotive NA for the commercial vehicle business. “SEG’s many years of experience, outstanding competence and commitment to the success of our customers are the foundation of our company. The renewal of our long-term contract with Paccar is the best reward of our efforts.”