Less than a week after FleetPride and TruckPro announced their groundbreaking merger, Garnett Station Partners, a New York-based principal investment firm, has launched True North Fleet Services, a national platform of premier fleet maintenance and repair providers.
The new business is launched in partnership with Gary Price, who will serve as the new platform’s CEO.
Garnett Station launched True North to bring together best-in-class, founder-led fleet services businesses under a single, streamlined platform offering nationwide repair, preventative maintenance and ancillary services to fleets across the country. True North will help its partner brands scale by providing access to capital, technology and operational resources that strengthen their businesses while expanding their service capabilities, the company says.
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Rooted in operational excellence, reliability and service innovation, Garnett Station reports True North is building one of the most trusted and technologically advanced fleet maintenance providers in North America. The platform will be led by Price, a seasoned industry veteran with extensive executive leadership experience in repair services and deep relationships across the sector, following senior positions at Love’s Travel Shops and Pilot Flying J.
“We launched True North to address the significant opportunity within the fleet services industry — a sector that plays a vital role in keeping America’s roadway infrastructure moving and safe for drivers everywhere,” says Rafi Haramati, managing director at Garnett Station Partners. “Through GSP’s proven platform model, True North will be a trusted partner to leading fleet services operators throughout the country, providing resources and strategic direction to drive efficiencies, unlock new opportunities and accelerate growth, while strengthening existing customer relationships. We look forward to working alongside Gary to scale the platform nationwide.”
In conjunction with the platform’s launch, True North also announces its first partnerships with Billy Bob’s Repair & Tire, a San Antonio, Texas-based full-service repair operator specializing in repairs for semi-trucks, trailers, heavy equipment and RVs, and PennFleet, a fleet services operator focused on fleet maintenance, collision repair, mechanical and on-site and emergency road service, headquartered in Philadelphia.
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With these investments, True North states Billy Bob’s and PennFleet receive access to True North’s advanced service technology, data systems, capital resources and back-office infrastructure, including HR, IT, finance, accounting and marketing capabilities.
“We’re thrilled to launch True North and welcome the teams at PennFleet and Billy Bob’s to the platform. With their reputation for safety, integrity and superior customer service, both businesses perfectly embody the kind of partners we want to support as they enter their next stage of growth,” says Price.
“Our goal is to become the most sophisticated and forward-looking fleet maintenance provider in the country, revolutionizing uptime through a closed-loop, frictionless service model. By empowering the industry’s most experienced technicians and leveraging cutting-edge systems, we’re committed to complete customer satisfaction — Road Ready Starts Here.”
