The network of more than 650 Ford dealers will offer commercial truck sales, financing options and service support. Ford has more than 3,000 dealers in the U.S.
John Ruppert, Ford general manager of commercial vehicle sales and marketing, says the Commercial Vehicle Center program replaces the Ford Business Preferred Network of commercial dealers.
“Now we are introducing the next chapter in our commercial vehicle story, not only by rebranding the program, but by further expanding a number of program elements to improve the overall customer experience,” he says.
Commercial Vehicle Center dealer service departments are open at least 55 hours per week, and an improved stocking program improve parts availability.
A new Commercial Advantage Rewards loyalty program lets customers earn a range of factory benefits that can be redeemed at any Commercial Vehicle Center location and dealers can offer their own rewards through the program as well.
All Commercial Vehicle Center dealer employees are cross-trained by the factory to provide customers with knowledgeable, trustworthy support – from sales to finance to service.
In order to become a Commercial Vehicle Center a dealership must have all commercial personnel complete Base Level training certification; fulfill annual recertification requirements (web and tablet friendly); submit annual business plan; offer a minimum of 55 service hours per week; update dealer profile data semi-annually; maintain minimum stock of 10 commercial vehicles; subscribe to Commercial Vehicle Tools; and honor program funded Commercial Advantage Rewards customer incentives.
