Optronics International has announced the commercial availability of its new STL104 Series custom LED logo lights in 4-in., round format today.
The new stop/turn/tail light is a low-cost alternative to Optronics’ original logo light, introduced in 2019, which made branded vehicle lighting available for the first time.
Optronics states the STL104 Series represents a paradigm shift in commercial vehicle lighting, democratizing custom logo technology that was previously available only to large OEMs with high-volume requirements. Optronics’ patented manufacturing process maintains all safety and visibility benefits of traditional lighting while incorporating brand elements at a cost comparable to – or even less than – standard commercial vehicle lighting options.
Each STL104 Series custom logo light features 29 SMD LEDs configured specifically for its round footprint, with 10 LEDs paired with optics for optimal light output, and the remaining 19 LEDs illuminating the logo portion during stop and turn functions.
Optronics adds the 4-in., stop/turn/tail light is fully FMVSS compliant for under 80-in., applications and may be used in over 80-in., applications when properly installed. It offers an industry-standard PL3 connection and grommet mounting, with other connection and mounting options available.
The company adds the STL104 Series requires minimal setup costs and can take projects from concept to delivery in as little as 120 days. Minimum order quantities start at just 500 pieces, and volume-based pricing tiers begin at 2,500 units annually.
“We’ve literally put custom LED logo lighting within reach of any company that makes or operates commercial vehicles,” Smith says. “Whether it’s a large fleet looking to enhance brand recognition, a trailer or specialty vehicle manufacturer wanting to differentiate its products, or an upfitter adding value for their customers, the economics now make sense for operations of all sizes.”
The applications span every sector of the commercial vehicle market, from heavy-duty fleets enhancing trailer and cab branding to work truck operations seeking to maximize brand visibility while maintaining required lighting functions. Specialty vehicle and trailer manufacturers can incorporate them into custom builds to create distinctive product differentiation, Optronics says.
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“From a branding perspective, the number of impressions generated by vehicles traveling America’s highways is substantial,” Smith says. “From an operational standpoint, the price differential between the new logo lights and standard lighting is now so minimal that the branding benefit comes at virtually no premium.”
The STL104 Series 4-in., round custom logo lights are available for order now, with delivery beginning in Q3 2025. Like all LED products from Optronics, the company adds these lamps come with the company’s industry-leading lifetime LED warranty protection.
