Stertil-Koni names top distributors

Stertil-Koni Aspire Winners

Heavy duty bus and truck lift leader Stertil-Koni announced Tuesday a record nine distributor entities in its North American network have earned the company’s coveted Aspire Program Award for 2022.

The awards, presented recently at Stertil-Koni’s Annual Distributor Meeting held this year in the Netherlands, salute Stertil-Koni distributors that have achieved substantial sales gains on a year-over-year basis, thereby establishing them in a new, heightened level of sales performance.  

The company says recipients of this year’s Stertil-Koni Aspire Program Awards are: 

  • Northwest Lift & Equipment, headquartered in Hillsboro, Oregon
  • Midwest Equipment Specialists, headquartered in McFarland, Wisconsin
  • CTT Equipment, headquartered in Midland, Michigan
  • Indiana Automotive Equipment (IAE), headquartered in Maxwell, Indiana
  • Midwest Lift Works, headquartered in Jordan, Minnesota
  • Reeder Distributors, headquartered in Fort Worth, Texas
  • Performance Tool, headquartered in El Paso, Texas
  • Hoffman Services, Inc., headquartered in Newark NJ
  • Municipal Maintenance Equipment (MME), headquartered in Sacrament, California

Also of note, three of the Aspire Award recipients were also among the company's top five performers for Stertil-Koni lift sales in 2022.  These companies were Hoffman Services (second); Midwest Lift Works (fourth), and Reeder Distributors (fifth). Alan Tye & Associates led all Stertil-Koni distributors in 2022 lift sales. 

“It is our honor to recognize the standout sales growth of our Aspire Award recipients and we look forward to expanding Stertil-Koni’s leadership position in the heavy duty vehicle lifting sector in 2023,” says Stertil-Koni General Manager Scott Steinhardt. “The key to this success has been an exceptional distributor team – each focusing on their exclusive territory – combined with superior product engineering and an unparalleled dedication to customer care. That is truly a win for our customers, our distributors and Stertil-Koni.”

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