OptiCat adds Minimizer, Premier Manufacturing

High Bar Brands, parent company of Minimizer and Premier Manufacturing, has joined the OptiCat network. 

“It’s important that we knock down barriers and make it as easy as possible for our distributors to do business with us," says Steve Hansen, director of marketing, High Bar Brands. "OptiCat is a great catalyst for sharing data which ultimately makes it easier for our customers to do business with us. I’m confident that if it’s easier to do business with us, we’ll sell more – making this a win-win for us and our distributors.”

“We’re excited to welcome High Bar Brands into the OptiCat Network,” adds Don McEntee, OptiCat director of sales and marketing. “They have great digital content and we are looking forward to helping them sell more parts by easily sharing their data with their customers. 

OptiCat says its network provides a cloud-based secure supplier controlled distribution mechanism that includes data validation and secure distribution of proprietary data to specifically chosen channel partners within the supply chain. This capability and others provided by the OptiCat Network is focused on helping all heavy-duty suppliers and their channel partners be more efficient and successful in selling more parts.

With this new addition, there are more than 930 Supplier brands in OptiCat’s secure data repository for use by supplier-approved data receiver channel partners, the company says.

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