Karmak on Monday announced a new strategic partnership with TruVideo, a trusted leader in communication technology. According to the companies, the collaboration reflects a shared commitment to innovation, transparency and the evolving needs of the heavy-duty trucking industry, underscoring both companies’ dedication to enhancing the customer experience across the commercial vehicle service landscape.
As service customer expectations evolve, trust and transparency have become essential to earning loyalty and long-term value. By partnering with TruVideo, Karmak reinforces its dedication to helping service providers meet these expectations with forward-thinking solutions that foster communication, confidence and clarity, the company says.
“We believe the future of service isn’t just faster, it’s more transparent, more connected, and more fleet customer-centric” says John Cowan, vice president of Business Solutions at Karmak. “TruVideo enables us to deliver on our vision by integrating communication directly into workflows across the Karmak ecosystem. This partnership is a key component of our First-to-Last Mile strategy, ensuring that fleets, dealers, and technicians stay aligned and connected in real-time. It’s not just about technology, it’s about transparency and trust.”
TruVideo’s history of transforming communication in the automotive space complements Karmak’s legacy of delivering technology built specifically for heavy-duty operations. Both organizations are united in their vision of a more connected, customer-centric service experience.
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Joe Shaker, the founder and CEO of TruVideo says, “Our low-code, no-code embedded technologies represent a significant leap forward in our partnership with Karmak, Dealers using the Karmak Fusion DMS will have the ability to seamlessly access TruVideo’s industry-leading video and communication solutions directly within their native workflows. Incorporating TruVideo's communication technology into Karmak's platform aligns with our mission to deliver seamless, best-in-class customer experiences to our partners and their dealers.”
As Karmak evolves its Fusion platform, this partnership signals a clear step toward deeper customer engagement and more transparent service operations, the company adds.
“As longtime users of both Karmak and TruVideo, we’re thrilled to see these two industry leaders working together” says Jonathan Gipson, vice president of Service at Dobbs Truck Group. “This collaboration is a welcome development that promises to bring meaningful enhancements to the already great Karmak platform. We anticipate it will significantly streamline processes within our service department, reduce administrative workload, and enhance overall efficiency. Most importantly, we believe it will contribute to a more seamless and positive experience for our customers. This is a smart and timely integration — and we’re genuinely excited about the benefits it will bring to our organization.”
