CDK Global announces partnership with e-commerce payment firm

truPayments, LLC, a financial technology company, has become a participant in the CDK Global Partner Program, the companies announced Tuesday.

As a member of one of the largest third-party partner programs in the industry, truPayments and its tru Shop-by-Payment are now part of a marketplace of applications and integrations that CDK Global.

“Joining the CDK Global Partner Program will give CDK dealers easy access to the tru Shop-by-Payment, product,” says Tarry Shebesta, CEO, truPayments.

According to the companies, tru Shop-by-Payment is a unique one-to-one personalized shopping experience, which connects the right personalized inventory and financing options to each customer based on their unique preferences and profile (including real credit). By transforming and personalizing the shopping experience, tru Shop-by-Payment engages, surprises and delights customers – accelerating their movement through the shopping and buying processes, the company says. Additionally, tru Shop-by-Payment enhances dealer CSI scores, online reviews, sales volume, and front and back-end gross.

“We’re very pleased to introduce truPayments as the newest member of the CDK Global Partner Program,” says Howard Gardner, vice president and general manager, CDK Data Services. “truPayments is a welcome addition to our vibrant program, which provides dealers with a range of partner choices and the assurance that their programs can be seamlessly integrated with our applications.”

The CDK Global Partner Program provides its partners with access to a diverse CDK ecosystem through the ability to integrate with a range of CDK applications, as well as with CDK dealer websites, the company says.

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