Velocity Vehicle Group updates branding for dealership locations

Updated May 10, 2018

Velocity Truck Centers logoVelocity Vehicle Group’s (VVG) network of commercial truck dealerships is unveiling a new brand identity.

Velocity Vehicle Group includes 19 commercial truck dealerships operating under different business names, such as Freightliner of Los Angeles, LA Freightliner of Fontana, Freightliner of Arizona, San Diego Freightliner, as well as Silver State Truck and Trailer and High Desert Truck & Trailer. All these companies will now be known as Velocity Truck Centers (VTC) and be visually united with a new logo and brand identity.

The company says the new logo is simple, bold, and reflective of the company’s ongoing quest to move their customers forward. All of the dealerships will embrace the new logo and unified brand ensuring customers can expect the same exceptional customer experience at each location.

“The new VTC logo design emerged from the intersection of three graphic elements that represent our guiding principles of speed, quality and trust coming together as the premier commercial dealership network in the Southwest,” says Brad Fauvre, co-president of Velocity Vehicle Group.

In making this update, Velocity says it was a pivotal time to align the company’s vision with the right brand strategy — one that would not only preserve the integrity of the dealerships but use and grow the brand’s equity while signaling change and reinforcing a commitment to innovation and dedication to the needs of their customers.

“We are very proud of our management team’s discipline and commitment to excellence and are now more united than ever in our ongoing dedication to providing unparalleled customer service for our customers at whichever location they visit,” adds Conan Barker, co-president of Velocity Vehicle Group.

Velocity Truck Centers now represents the commercial truck dealership division of Velocity Vehicle Group. VVG has grown rapidly over the past 20 years. In addition to the VTC truck dealerships, VVG offers school buses through its BusWest division, commercial equipment finance through its Crossroads Equipment Lease & Finance division, truck rental and leasing through its Velocity Trucks Rental & Leasing division, recreational vehicles through its SportTrucks RV division and small business capital through its SBA licensed Crossroads Small Business Solutions division.

In all with 31 locations and 1,500 employees, VVG says it offers its customers a complete lineup of commercial vehicles and services including leasing, rentals, equipment financing, parts, service, specialty fabrication and collision repairs.

The company adds the new identity will be reflected across all dealerships via digital and physical properties as well as with the launch of the VTC website. This will make it easier than ever for customers to quickly find the solutions they need and continue moving forward.

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