Bridgestone rebranding GCR Tires & Service division

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Updated Jul 25, 2014

Bridgestone Americas Tire Operations (BATO) has unveiled its newly rebranded GCR Tires & Service division.

“GCR is respected within the industry for delivering trusted quality brands including Bridgestone, Bandag, Firestone and Dayton products, top customer service and dependable workmanship time after time,” says John Vasuta, President, GCR Tires & Service. “Keeping fleets and businesses moving is job one for our customers, and a primary focus of the entire GCR team. This rebranding reaffirms our continuing promise to always deliver best-in-class experience and outstanding service.”

Vasuta says the company has one of the largest network of commercial stores across the country. Under the new brand, GCR says it is standardizing the service experience across all of its US locations, offering the same hours of operation, technicians that are all Tire Industry Association-trained, a nationally connected sales force, and one website for all locations. The service offering includes tire maintenance and repairs, on-site service, 24-hour emergency response, Bandag retreading and more.

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