MEMA, the Vehicle Suppliers Association, recently introduced a new brand identity and has already received industry accolades.
Last month, MEMA received a Trendy Award from Association TRENDS, honoring the best marketing and communication pieces in the association and nonprofit community. MEMA is the leading trade association in North America for motor vehicle and mobility suppliers, parts manufacturers, and remanufacturers. For nearly 120 years, MEMA has championed and advanced the business interests of vehicle suppliers and the mobility industry.
“MEMA’s new branding is one part of a larger strategy to realign and position MEMA for the future,” says President and CEO Bill Long. “We see supplier needs and priorities shifting as well as overlapping across industry and sector. That’s why we executed the realignment, and the new brand to better advance the business interests of vehicle suppliers.”
MEMA says the new logo and supporting brand architecture was announced following a month-long exercise to ensure the new brand aligned with its new business strategy. MEMA converged its four divisions under one umbrella organization with two distinct membership groups: MEMA Aftermarket Suppliers and MEMA Original Equipment Suppliers.
MEMA engaged Gyro Creative, a brand identity studio based in Detroit, Michi, to create the new master brand – MEMA, the Vehicle Suppliers Association – supported by a new look and feel and a new brand promise: Stronger by Association.
“There was so much equity in the MEMA name and brand,” says MEMA Executive Director of Marketing and Communications Megan Gardner. “Engaging in a strategy that embodies our legacy and refreshes the brand was critical. The MEMA team – including boards and staff – are thrilled with the result, and the recent award validates our efforts.”
“Representing vehicle suppliers, we are literally moving the world forward,” adds Long. “Our members make and innovate the parts and technologies that drive our industry. MEMA is innovating along with our members, and our new brand reflects our forward momentum.”