FleetPride announces website enhancements

FleetPride's new website home screen

FleetPride on Tuesday launched its redesigned website, which the company says boasts significant improvements, including enhanced site speed, intuitive navigation and a streamlined single-page checkout process.

"At FleetPride.com, we're committed to enhancing our customers' online experience. Our redesigned website reflects our dedication to excellence," says Ken Clinchy, FleetPride vice president of digital. "With improved site speed, seamless navigation, and a simplified checkout process, we're confident that our heavy duty parts customers will love the new FleetPride.com. It's a testament to our team's hard work and our commitment to improving customer satisfaction through this improved customer experience." 

The company states key enhancements include:

  • Improved Site Speed: FleetPride says its teams have worked tirelessly to optimize the website's performance. Visitors can now browse seamlessly, with pages loading quicker than ever. Whether a customer is shopping for the parts to maintain inventory or have a truck down situation, FleetPride.com ensures a smooth and efficient experience.
  • User-Friendly Navigation: FleetPride says it has revamped the site's architecture to make it more intuitive. Customers can easily find their favorite categories, filter products, and discover personalized recommendations. Seasoned shoppers or first-time visitors will see FleetPride.com guides them effortlessly through the company's extensive catalog.
  • Single-Page Checkout: Say goodbye to cumbersome checkout processes. FleetPride says its new single-page checkout streamlines the purchase journey. From selecting items to payment confirmation, everything happens on one page. It's quick, convenient, and designed to reduce downtime for customers.

Clinchy adds, "These improvements are just the beginning. FleetPride continues to invest in product imagery and specification data to better support the customers' ability to have confidence in purchasing the right parts. Our supplier partnerships across the globe allow us load new data daily, on our quest to become the First Click in Heavy Duty for our customers."

Learn how to move your used trucks faster
With unsold used inventory depreciating at a rate of more than 2% monthly, efficient inventory turnover is a must for dealers. Download this eBook to access proven strategies for selling used trucks faster.
Used Truck Guide Cover