Mack Trucks has made its all-new Pioneer available for virtual exploration through two complementary digital platforms — the Mack Live Tour and the Truck Builder.
“We’re excited to offer truck buyers two powerful ways to experience the all-new Mack Pioneer without leaving their home or office,” said Jonathan Randall, president of Mack Trucks North America. “The combination of our Live Tour experience and comprehensive Truck Builder platform creates a seamless digital journey from initial exploration to detailed customization, putting the customer in control at every step.”
Mack says its Mack Live Tour connects prospective buyers directly with dedicated product specialists who provide comprehensive, one-on-one virtual tours of the Pioneer. During each 30-minute complimentary session, a segment-specific product specialist guides customers through detailed tours of the Pioneer tailored to their interests. Mack says the platform features a one-way video format, enabling customers to view the specialist’s perspective while maintaining the customer’s privacy. Participants also can communicate through either audio or chat options, the company says.
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After experiencing the Pioneer through the Live Tour, customers can use Mack’s cutting-edge Truck Builder to customize every aspect of their dream truck. Mack says the Truck Builder offers an unparalleled level of customization, enabling users to personalize the Pioneer from the ground up. Users can explore a full 3D rendering of both the truck exterior and the cab interior, including various trim options.
Customers can customize the exterior color with an expanded palette, and they also have comprehensive control over component selection across body, powertrain, axles, suspension and chassis, Mack says ensuring each Pioneer is tailored to their specific operational needs.
Mack states its all-new Mack Pioneer represents the future of Mack’s highway offerings, with a bold design that embodies the brand’s legendary reputation for durability while introducing several industry-first and cutting-edge features.
Available in multiple configurations including day cabs, and short-, medium- and long-sleeper options, the Pioneer delivers up to 11% improvement in fuel efficiency compared with equivalent prior models from Mack.
“The Pioneer transforms the daily experience of professional drivers who spend an average of 150 hours per month in their trucks,” says David Galbraith, Mack Trucks vice president of global brand and marketing. “By making this groundbreaking truck available through our completely free Live Tour experience and our detailed Truck Builder platform, we’re giving customers unprecedented access to explore and customize the future of highway transport.”
