Double Coin and CMA has added Brian Riddell as regional sales manager for Canada and Juan Alberto Gonzalez as regional sales manager for Mexico.

Riddell has more than 20 years of experience in the tire industry, most of which was spent leading teams at Michelin and Bridgestone where he managed a variety of product lines, CMA says. In his new position, Riddell will partner with the current sales force in Canada to set the sales and marketing strategy for Double Coin and other CMA brands.

As regional manager for CMA in Mexico, Gonzalez will be responsible for developing commercial and consumer tire brands with existing and new dealer partners, the company says.  Gonzalez’s experience in the tire industry began in 1996 with for TBC de Mexico, one of the largest tire distributors in Mexico.

“We are thrilled to have Brian and Juan Alberto join our team,” says Aaron Murphy, vice president of CMA. “With their long history of proven success in sales, marketing and business development, we are confident they will help strengthen the CMA brand of products in North America.  With an already strong field sales group, their addition allows us to continue to meet our customer’s needs and expectations in North and Central America.”

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