University of the Aftermarket adds seminar

University of the Aftermarket, in partnership with the Automotive Aftermarket Industry Association (AAIA), has added a second Aftermarket Data Standards seminar due to strong industry interest.

The two-day program will be held June 11-12, 2013 in Troy, Mich. The University of the Aftermarket says those on the waitlist will automatically be added to the class roster.

The program was developed for aftermarket catalog managers and product information professionals who would like to sharpen their knowledge and management of the industry data standards–ACES and PIES, the school says.

The University says seminar topics will include:

• Building the Foundation–Managing Brand Identification, using and working with product-specific attributes.

• Understanding how to get the most from the ACES and PIES documentation and rules.

• Working with the Vehicle Configuration database and other components of the standards.

• Understanding how to get the most value from the ACES Enhanced Standard website.

• Using PIES to send packaging, pricing, interchange and other product information.

• Understanding the best practices for product images and other digital assets.

• Real-world application exercises and discussion of compliance with trading partner requirements.

Instruction for this seminar will make use of web-based content and live data exercises. Attendees are required to bring a laptop, tablet or other wireless Internet-capable device. All materials will be electronic and web exercises will have students taking the first steps toward standards compliance, the school says. Instruction will be given by leaders of the AAIA Technology Standards Committee and principal architects of the industry standards.

The University says the seminar has been specifically designed to satisfy the education requirement for the Automotive Catalog Professional (ACP) designation offered by the National Catalog Managers Association (NCMA) and the University of the Aftermarket. The ACP designation recognizes automotive content managers who have committed to continued education and professional development.

Registration details, as well as information on special hotel rates, are available at the University of the Aftermarket website Click “Course Calendar” and choose the June 11-12 Catalog Data Standards course. The registration fee is $595 for AAIA members and $695 for others.

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