Buyers Produces appoints new managers

Peter Parker

Buyers Products Company has made two appoints two its organization, naming Peter C. Parker as marketing manager and Kevin Homuth as district sales manager for the West Coast.

Parker will be responsible for establishing and executing the company’s corporate messaging, branding and marketing strategy, Buyers Products says.

“We are excited to welcome Peter to our management team and look forward to his contributions as we expand our marketing efforts and leverage various innovative media platforms and networks that will enhance our business objectives,” says Mark Saltzman, president of Buyers Products Company.

“I am excited to contribute to such a forward-focused organization,” Parker adds. “There is significant opportunity to expand upon the current brand of Buyers Products by creating incremental value through a variety of marketing and messaging initiatives.”

Kevin Homuth

Prior to joining Buyers Products, Parker served as director of marketing for The Malish Corporation.

Buyers Products says Homuth will be responsible for creating new business opportunities, managing client relationships and expanding Buyers Products’ footprint in the western region of the United States.

“We are excited to add Kevin to the team. We plan to leverage his extensive sales experience within the industry and to further expand our business in the western market,” says Dave Zelis, director of sales and marketing, Buyers Products.

Homuth brings more than 24 years of sales and business development experience within the medium- and heavy-duty truck industry to his new role. Prior to joining Buyers Products, Homuth served as senior parts sales and service manager for the McNeilus Company.

He will manage relationships with clients in California, Arizona, Utah, Nevada and New Mexico, the company says.