CRM expert to present at HDAW

Updated Nov 16, 2017

Randy MacLean, founder of Waypoint Analytics, will be a featured presenter at Heavy Duty Aftermarket Week (HDAW) 2015, scheduled for Jan. 26-29, 2015 at the Mirage in Las Vegas.

HDAW organizers says MacLean’s presentation, Elevating Sales Systems Using Analytics & CRM, will focus on three major topics:

  • Why companies are actually making more money than they realize.
  • A simple P&L change you can make that may open broad new insights into how to drive profits.
  • Little-known strategies that can substantially increase your bottom line without requiring sales volume increases.

MacLean is the founder of WayPoint Analytics, the inventor of Quantum Costing, and the creator of the WayPoint system. His company provides analytical and advisory services to companies that are profit-leaders in distribution. HDAW says MacLean also is a best-selling author, a popular speaker, has founded more than a dozen companies and two business conferences, and has received numerous corporate and industry awards.

For more information on Randy MacLean, and next year’s 10th HDAW event, please visit

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